(PLKD) “Where Healthy Begins” Campaign, to Begin Distribution to 7-Eleven Franchises

BURBANK, Calif., Sept. 11, 2014  — NYBD Holding, Inc. (OTCPK: PLKD), Pleasant Kids Inc, America’s premium supplier of naturally balanced alkaline water and all natural apple juice for children is pleased to announce that the Company will begin distribution of Pleasant Kids products to 7-Eleven franchises in South Florida. The initial roll out will commence with Pleasant Kids Products being available in over 30 select 7-Eleven locations with additional stores being added on a regular basis.

“We are very proud to have this opportunity to offer Pleasant Kids products to 7-Eleven franchises, the largest and most recognizable convenience store brand in the world,” commented Robert Rico, CEO of Pleasant Kids Inc. “We are off to a great start and based on our success with these select franchise locations, we expect to continue to expand our distribution footprint to potentially include all 7-Eleven franchises. We intend to undertake a very deliberate yet methodical approach towards increasing the Pleasant Kids footprint globally and this is the type of relationship that can expedite those efforts. The framework for our goal of experiencing exponential quarter over quarter growth is being laid out and we expect those results to begin to take us to the next level.”

Whats Next…

There will be no reverse split of our shares for the upcoming quarter. The board of directors has elected that there will be no reorganization of the companies common share for 2014.

Pleasant Kids can be found on the shelves of Price Choice Grocers, Presidente Supermarkets, Diamond Mart, C and B Distributers, R C Distributers, ICSSF Public Charter Schools, 7 Eleven Stores in South Florida, and  online at www.pleasantkids.com and many more coming soon.

As always we would like to thank all of our shareholders and will continue to operate our company in a manner that best serves you. We will continue to update as to our accomplishments on a regular basis.

About 7 Eleven

7‑Eleven is the world’s largest convenience store chain with more than 53,500 stores in 16 countries, of which close to 10,400 are in North America. The company operates franchises and licenses close to 8,700 convenience stores in the U.S. and Canada. Of the more than 7,800 stores the company operates and franchises in the United States, more than 6,200 are franchised. Outside of the U.S. and Canada, there are more than 44,800 7‑Eleven and other convenience stores in Japan, Taiwan, Thailand, South Korea, China, Malaysia, Mexico, Singapore, Australia, Philippines, Indonesia, Norway, Sweden and Denmark. In 2012, 7 Eleven Stores generated worldwide sales in excess of  84 Billion Dollars.

About Pleasant Kids Inc.

Headquartered in Burbank, CA. Pleasant Kids is America’s premium supplier of naturally balanced pH-8.0+spring(alkaline) “healthy water” for children. The company features copyrighted mascot characters. The brand focuses on a positive message of love, happiness, and joy for children of all ages. Additionally, all the products are eco-friendly, BPA free, Non-toxic, No Bisphenol A, and No Phthalates. Pleasant Kids, Inc. owns and operates Pleasant Kids EXTRA, Inc. EXTRA manages the intellectual copyrighted characters and makes them available for select and limited business development, sponsorship opportunities and licensing deals

Safe Harbor Statement

THIS NEWS RELEASE CONTAINS “FORWARD-LOOKING STATEMENTS”, AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE. EXCEPT FOR THE HISTORICAL INFORMATION PRESENTED HEREIN, MATTERS DISCUSSED IN THIS NEWS RELEASE CONTAIN FORWARD-LOOKING STATEMENTS THAT ARE SUBJECT TO CERTAIN RISKS AND UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM ANY FUTURE RESULTS, PERFORMANCE OR ACHIEVEMENTS EXPRESSED OR IMPLIED BY SUCH STATEMENTS.STATEMENTS THAT ARE NOT HISTORICAL FACTS, INCLUDING STATEMENTS THAT ARE PRECEDED BY, FOLLOWED BY, OR THAT INCLUDE SUCH WORDS AS”ESTIMATE”, “ANTICIPATE”, “BELIEVE”, “PLAN” OR “EXPECT” OR SIMILAR STATEMENTS ARE FORWARD-LOOKING STATEMENTS. FORWARD-LOOKING STATEMENTS CONTAINED IN THIS NEWS RELEASE INCLUDE STATEMENTS RELATING TO AS WELL AS THE RISKS SHOWN IN THE COMPANY’S MOST RECENT ANNUAL AND QUARTERLY REPORTS ON FORM 10-K AND FORM 10-Q, RESPECTIVELY, AND FROM TIME-TO-TIME IN OTHER PUBLICLY AVAILABLE INFORMATION REGARDING THE COMPANY. OTHER RISKS INCLUDE RISKS ASSOCIATED WITH THE REGULATORY APPROVAL PROCESS, COMPETITIVE COMPANIES, FUTURE CAPITAL REQUIREMENTS AND THE COMPANY’S ABILITY AND LEVEL OF SUPPORT FOR ITS EXPLORATION AND DEVELOPMENT ACTIVITIES. THERE CAN BE NO ASSURANCE THAT THE COMPANY’S EXPLORATION EFFORTS WILL SUCCEED AND THE COMPANY WILL ULTIMATELY ACHIEVE COMMERCIAL SUCCESS. THESE FORWARD-LOOKING STATEMENTS ARE MADE AS OF THE DATE OF THIS NEWS RELEASE, AND THE COMPANY ASSUMES NO OBLIGATION TO UPDATE THE FORWARD-LOOKING STATEMENTS, OR TO UPDATE THE REASONS WHY ACTUAL RESULTS COULD DIFFER FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. ALTHOUGH THE COMPANY BELIEVES THAT THE BELIEFS, PLANS, EXPECTATIONS AND INTENTIONS CONTAINED IN THIS NEWS RELEASE ARE REASONABLE, THERE CAN BE NO ASSURANCE THOSE BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS WILL PROVE TO BE ACCURATE. INVESTORS SHOULD CONSIDER ALL OF THE INFORMATION SET FORTH HEREIN AND SHOULD ALSO REFER TO THE RISK FACTORS DISCLOSED IN THE COMPANY’S PERIODIC REPORTS FILED FROM TIME-TO-TIME WITH THE UNITED STATES SECURITIES AND EXCHANGE COMMISSION. THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.

For more information and all the latest from Pleasant Kids, Inc. (PLKD)
Please contact customer service at +1-855-710-KIDS or visit us at www.pleasantkids.com
Email us at info@pleasantkids.com
Pleasant Kids, Inc. 2600 West Olive, 5F Burbank, CA 91505