PITOOEY! (PTOO) Penguin Completes Its Launch of 50 Cities in 50 Days!

PHOENIX, May 15, 2013 /PRNewswire/ — PITOOEY!,(TM) Inc. (OTCBB: PTOO), a complete digital marketing agency, announces that the PITOOEY! Penguin has completed its 50^th destination in 50 days!  Originally launching March 25 in Washington, D.C., the PITOOEY! Penguin began its beta testing journey across the United States to raise awareness of this innovative, revolutionary app in 50 cities.  Tuesday, May 14, marked the Penguin’s ceremonial return to the city of its creation, Phoenix.

David Sonkin, President of PITOOEY!, Inc., stated, “The business community and the consumers have responded to the Penguin in a very personal, interactive way.  The PITOOEY! App going live in 50 cities, from Seattle to Boston, has been just the start in a new era in communication between consumers and the businesses they love.”

Each morning, a new launch city was announced through PITOOEY!’s Twitter, Facebook, and Instagram social media channels.  The basic concept of the campaign, “#BuildYourList™,” provided an interactive Facebook timeline, along with daily digital postcards, thus creating a “buzz” about each city as the PITOOEY! Penguin launched.

For the 24 hours after going live, the Company focused heavy social media on that particular city, encouraging users to building their list in advance of the upcoming full launch.  Once users logged-on to the PITOOEY! App, they were able to use the “search and subscribe system,” to build a customized list of their favorite businesses.  This system allows users to receive deals and updates specifically from the businesses in their “List.”

Jacob DiMartino, CEO of PITOOEY!, Inc., concluded, “The expansion of PITOOEY! into these 50 markets establishes the personal connection between consumer-to-business in a unique, revolutionary way.  It allows users to customize their lists with the businesses they want to hear from and provides merchants a cost-effective manner in which to market directly to their target consumers. This differs greatly from the current ‘daily deals’ service models, which targets its customers through the optimization of mobile and digital marketing.”

To download the PITOOEY! App, go to http://itun.es/us/ilLxJ.i

For further information, please visit www.PITOOEY.com

About PITOOEY!(TM), Inc.

PITOOEY!, Inc. is a complete digital marketing agency offering businesses unique service packages based on the clients’ desires and the type of following or “reach” they would like to establish.   PITOOEY! filters and analyzes the clients’ particular needs through three wholly-owned subsidiaries to provide the perfect fit: PITOOEY! Mobile Inc., Choice One Mobile Inc., and Rockstar Digital Inc.

For more information, please visit:

www.pitooeyinc.com
www.choiceonemobile.com
www.rockstar-digital.com

To like our Facebook page or follow us on Twitter, visit: www.facebook.com/pitooeyapp or www.twitter.com/pitooey

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief, or current expectations of PITOOEY!, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond PITOOEY!, Inc.’s ability to control and their actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in PITOOEY!, Inc.’s filings with the Securities & Exchange Commission.

For further information contact:

PITOOEY!, Inc.
Public Relations and Shareholder Information
Eddie Cruz
Phone: (949) 390-0111
Email: InvestorRelations@PITOOEY.com