(FRZT) Partners W/ HighWater Group to Launch ‘Party Animals: Dance Battle’

TUSTIN, Calif., Sept. 10, 2014 — Freeze Tag (OTC:FRZT), a leading creator of mobile social games, today announced that it has selected HighWater Group as its marketing and PR agency to support the launch of its anxiously awaited free-to-play mobile game, Party Animals: Dance Battle.

“The app space is incredibly competitive and you need a savvy, integrated program to gain lift above the competitive din,” said Craig Holland, CEO, for Freeze Tag, Inc. “HighWater Group has the proven expertise within the mobile sector to help us gain traction with players.”

The collaborative partnership pairs the creative and interactive vision of Freeze Tag with the marketing and publicity acumen of HighWater Group. The integrated team is supported by an advanced set of metrics able to maximize monetization and player enjoyment while minimizing game disruption.

Set for a world-wide launch next month across iOS and Android app stores, Party Animals: Dance Battle is a fast-paced, multiplayer action game where battles are done on the dance floor.

About Freeze Tag, Inc.

Freeze Tag, Inc. is a leading creator of mobile social games that are fun and engaging for all ages. Based on a free-to-play business model that has propelled games like Candy Crush Saga to worldwide success, we employ state-of-the-art data analytics and proprietary technology to dynamically optimize the gaming experience for revenue generation. Players can download and enjoy our games for free, or they can purchase virtual items and additional features within the game to increase the fun factor. Our games encourage players to compete and engage with their friends on major social networks such as Facebook and Twitter. Founded by gaming industry veterans, Freeze Tag has launched several successful mobile games including the number one hit series Victorian Mysteries® and Unsolved Mystery Club®, as well as digital entertainment like Etch A Sketch®. Freeze Tag games have been downloaded millions of times on the Apple, Amazon and Google app stores.

Safe Harbor Notice

Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release.

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