$EVLV Most Popular #Watch Brand Launches New #Disney $DIS Collection

MINNEAPOLIS, Aug. 15, 2016  — Evine Live Inc. (NASDAQ:EVLV), a shopping destination and curator of video content across all screens big and small (evine.com), announced today that on August 20^th it will debut a new Disney-themed watch collection from Invicta. Evine will be the first to launch select timepieces from the top watch manufacturer’s exciting new collection.

“For the past 15 years, Invicta has consistently delivered superbly-crafted product that keeps our watch customers excited, engaged and wanting more. With this launch, we expect to appeal to our current Invicta customer base while also attracting a whole new audience of Disney fans to the brand… that’s what makes this launch so special,” said Michael Henry, Chief Merchandising Officer at Evine.

Throughout the premiere, Evine will present a number of Disney watch designs on-air, online and via its mobile apps. In addition to classic Mickey Mouse designs, the launch will also feature Invicta’s most popular collections, including the Pro Diver, Subaqua Noma I, Corduba, Angel, Bone Collector and Speedway collections.

“Because of Invicta’s unique approach to design and engineering, the new Disney collection articulates renderings of favorite Disney characters in an exciting, new way. The combination and result of this vision creates an exceptional opportunity for Invicta collectors,” said Eyal Lalo, CEO of Invicta Watch Group. “It is with great enthusiasm that we look forward to sharing this collection with the Evine viewers.”

The Disney collection from Invicta is a fusion of Disney-inspired elements and Invicta’s most iconic styles. Each timepiece embodies Disney’s classic charm with details such as Mickey Mouse hour markers, mother of pearl Mickey Mouse dials and Disney case backs. Styles are available for both men and women, and shoppers will appreciate a variety of price points, movements and designs. Every timepiece sold on Evine will come packaged in a custom, three-slot Mickey Mouse dive case.

The Disney collection from Invicta debuts live on Evine on August 20^th at 10PM ET, with re-broadcasts on August 21^st at 2AM and 7AM ET.

Viewers are invited to watch the premiere via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228 and the nation’s top cable providers. Find Evine in your area: bit.ly/1CNa450.

To shop the Disney collection from Invicta, visit www.evine.com/invicta. For more information on Evine, please visit www.evine.com.

About Evine Live Inc.
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. Evine reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.

About Invicta Watch Group
Led by innovation and nurtured with the consistency of quality and brand personality, the forward thinking energy of The Invicta Watch Group continues its brazen journey. The long held belief that supremely crafted timepieces can be offered for modest sums is the founding principle of Invicta and that ideology still resides at the core of all Invicta creations. In setting a premise of exceptional standards, Invicta maintains their objective by successfully satisfying consumers and collectors alike at any price point.

Please visit www.evine.com/ir for more investor information.

 

Contacts:

Media:
Carl Schroeder
Evine
press@evine.com
(952) 943-6574

Amanda Zerbib
ALISON BROD PUBLIC RELATIONS
amandaz@alisonbrodpr.com
(212) 230-1800

Gany Lalo
Invicta Watch Group
glalo@invictawatch.com
(954) 921 - 2444

Investors:
Jason Iannazzo
EVINE Live Inc.
jiannazzo@evine.com
(952) 943-6126