Bridgeline Digital (BLIN) iAPPS Product Suite Selected by Global Real Estate Trade Association

WOBURN, Mass., Oct. 3, 2011 (GLOBE NEWSWIRE) — Bridgeline Digital, Inc. (Nasdaq:BLIN), developer of the award-winning iAPPS Web Experience Management (WEM) platform and interactive technology solutions, today announced that, in response to recent accelerated growth, a major international real estate trade association has selected iAPPS to replace their internally developed Content Management System (CMS). After comparing a variety of competitive options, the association’s IT and Executive groups selected the iAPPS Product Suite as the best solution for their Web Experience Management requirements.

Bridgeline’s market-leading iAPPS Product Suite is the only preeminent WEM platform available as either a SaaS or perpetual license solution that unifies Content Management, e-Commerce, e-Marketing, and analytics capabilities – enabling users to swiftly enhance and optimize the value of their web properties. The iAPPS Product Suite was recently selected as a finalist for two 2011 CODiE Awards, and iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally. In addition, the editors of KM World Magazine selected iAPPS as a Trend Setting Product for both 2010 and 2011. Important as these factors were, the association’s ultimate decision to use iAPPS to support a WEM strategy commensurate to their company’s growth objectives exceeded them.

Primary to their selection of iAPPS was its unification across the product suite, as well as its ease-of-use. In comparison to their existing CMS – which was difficult to use and correspondingly suffered from a low user adoption rate – iAPPS’ single dashboard interface and modern, clean and intuitive Graphical User Interface (GUI) was considered far superior. With iAPPS, the association sees a future of high user buy-in, streamlined and sensible functionality that will delight users, and an efficient, comprehensive online experience – for both internal users and external visitors.

As the iAPPS project has progressed, Bridgeline Digital’s engagement with the association has been hailed as superior, conscientious and highly responsive. From internal and external research of user habits, best and worst practices, and company needs, Bridgeline has been active at every level of the discovery process and intrinsic to developing the overall design and user experience.

About Bridgeline Digital

Bridgeline Digital is a developer of an award-winning web experience management product suite and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative solution that unifies Content Management, eCommerce, eMarketing, and Analytics capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties. iAPPS’ flexible architecture provides customers with a state-of–the-art Cloud-based deployment (SaaS) or traditional, dedicated server deployments.

Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline’s teams of developers specialize in web application development, e-commerce development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Blue Cross Blue Shield, Novartis, Shaw Flooring, Marriott International, Berkshire Life, PODS, Budget Rent A Car, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit www.bridgelinedigital.com.

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All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management’s beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as “anticipates,” “expects,” “intends,” “plans,” “predicts,” “believes,” “seeks,” “estimates,” “may,” “will,” “should,” “would,” “could,” “potential,” “continue,” “ongoing,” similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.

CONTACT: Brian Bolton
         Bridgeline Digital, Inc.
         Vice President of Marketing
         781.497.3013
         bbolton@blinedigital.com