$LTEA Announces Partnership with European Cold-Pressed Juice Company Natur

– Long Island Iced Tea to Distribute Natur Brands in the Americas and Natur to Distribute Long Island Iced Tea Brands in Europe –

– Provides Long Island Iced Tea and Natur with Global Reach for their Complementary Products to Construct Diversified ‘Better-For-You’ Consumer Portfolio –

Farmingdale (Long Island), NY, Dec. 13, 2017 — Long Island Iced Tea Corp. (NasdaqCM: LTEA) (the “Company”), a growth-oriented company focused on the ready-to-drink (“RTD”) tea segment in the beverage industry, today announced the signing of two distribution agreements with Natur, a European hi-tech healthy food and beverage company. The Company will be the exclusive distributor of Natur’s branded products in North and South America, and Natur will be the exclusive distributor of the Company’s branded products in Europe.

The first of Natur’s products that the Company will begin to distribute is its Super Not-From-Concentrate (“SNFC”) line of juices, available in 250ml and 750ml bottle sizes. The SNFC juices are differentiated in their shelf life (31 days ambient and 180 days chilled) as well as their nutritional density from extracting high levels of nutrients from fruits or vegetables, all while maintaining a premium quality and taste. More information about Natur and its innovative product offerings is available at https://int.natur.eu.

Philip Thomas, Chief Executive Officer of the Company, commented, “We are very excited with the opportunity to distribute Natur’s hi-tech, better-for-you brands in North and South America. Its brands are supported by ‘farm-to-shelf’ traceability, and the company has access to outstanding research and development via its shareholder AMC.”

Robert Jan van Olm, Chief Executive Officer of Natur, added, “Long Island Iced Tea is a great partner for us in the US, having established an extensive distribution footprint across the Northeast of the US as well as emerging positions in Canada and Latin America. We believe their existing distribution position, underpinned by our effective e-commerce platforms which we will roll out and support in the US, will combine to create exciting growth opportunities. Reciprocal to this, we expect Natur to deliver similar benefits for the Long Island Tea brands in Europe.”

About Long Island Iced Tea Corp.

Headquartered in Long Island, NY, Long Island Iced Tea Corp. operates in the non-alcohol, ready-to-drink segment of the beverage industry. The Company’s flagship brand ‘The Original Long Island Brand Iced Tea^®’, together with ‘The Original Long Island Brand Lemonade^TM’ are marketed as premium beverages made with non-GMO ingredients. The company also imports and markets ‘ALO Juice^®’ a functional Aloe Vera based beverage. The Company’s portfolio of premium brands sits within the ‘better-for-you’ category of the beverage industry, and are offered to consumers at an affordable price, reflecting the Company’s mission.  Its beverages are sold primarily through a network of regional chains and distributors, primarily on the East Coast and the Midwest of the United States, as well as Canada and Latin America. The Company’s website is www.longislandicedtea.com.

About Natur 

Natur is Europe’s first hi-tech health food & beverage company with a mission to revolutionize natural juice and snack consumption, allowing consumers to afford a better quality of life through natural and functional nutrition.  Natur offers 100% natural / organic juices and snacks with no additives, preservatives, and all are non-GMO.  Their focus is on the premium branded segment in which consumers are increasingly moving towards healthier alternatives, embracing the ‘snackification’ trend. Natur has a multi-channel route to market via leading retailers, foodservice partners, online subscription models and through to its own European flagship retail stores.

The company utilises novel production technologies, such as cold-pressed / HPP, and, Super-NFC (‘not-from-concentrate’) enabling them to offer uniquely competitive products with extended shelf life, while retaining their organoleptic properties. Natur’s cold pressed, raw juice portfolio benefits from a 31 days shelf life, while the Company’s Super-NFC nutrient dense and functional juice products have a shelf life of up to 6 months. Further, the Super-NFC brands allow for ambient transportation up to four weeks opening the doors to global export markets. The Company has forged a strategic partnership with one of its key shareholders, the AMC Group, a global leader of private label juice (with annual revenues exceeding $1.2B), which owns and controls its entire production and supply chain, allowing Natur to offer a truly holistic ‘farm to fridge’ experience.

Forward Looking Statements 

This press release includes statements of the Company’s expectations, intentions, plans and beliefs that constitute “forward looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, relate to the discussion of the Company’s business strategies and its expectations concerning future operations, margins, sales, new products and brands, potential joint ventures, potential acquisitions, expenses, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. These statements include any statement that does not directly relate to a historical or current fact. You can also identify these and other forward-looking statements by the use of such words as “may,” “will,” “should,” “expects,” “intends,” “plans,” “anticipates,” “believes,” “thinks,” “estimates,” “seeks,” “predicts,” “could,” “projects,” “potential” and other similar terms and phrases, including references to assumptions. These forward looking statements are made based on expectations and beliefs concerning future events affecting the Company and are subject to uncertainties, risks and factors relating to its operations and business environments, all of which are difficult to predict and many of which are beyond its control, that could cause its actual results to differ materially from those matters expressed or implied by these forward looking statements. These risks include possible accounting adjustments made in the process of finalizing reported financial results, the Company’s history of losses and expectation of further losses, its ability to expand its operations in both new and existing markets, its ability to develop or acquire new brands, its relationships with distributors, the success of its marketing activities, the effect of competition in its industry and economic and political conditions generally, including the current economic environment and markets. More information about these and other factors are described in the reports the Company files with the Securities and Exchange Commission, including but not limited to the discussions contained under the caption “Risk Factors.” When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the reports the Company files with the Securities and Exchange Commission. New risks and uncertainties arise from time to time, and the Company cannot predict those events or how they may affect it. The Company assumes no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws.

Contacts:

For Long Island Iced Tea Corp.                                                                                      

Phil Thomas

1-855-542-2832

info@longislandteas.com

For Natur

Robert Jan van Olm 
pr@natur.eu