(AVID) Customers Bring Home BRIT Awards

Winners and Nominees Embraced Avid Everywhere to Create Award-Winning Songs and Albums at the U.K.’s Most Prestigious Music Awards Ceremony

BURLINGTON, Mass., Feb. 26, 2016  — Avid^® (Nasdaq:AVID) today congratulated its many customers recognized for their craft as winners and nominees at this year’s BRIT Awards, held at The O2 Arena in London on Wednesday, February 24. An overwhelming number of the world’s most respected artists embraced Avid Everywhere^TM, using Avid Artist Suite creative solutions, including the industry-standard digital audio software Avid Pro Tools^®, to craft internationally acclaimed songs and albums.

Adele took home the British Album of the Year award for 25. Fellow nominees who also relied on Pro Tools include Coldplay for A Head Full of Dreams and Florence + the Machine for How Big, How Blue, How Beautiful.

British producer and Pro Tools user Charlie Andrew was presented with the first 2016 BRIT Award for British Producer of the Year earlier this month at the annual Music Producers Guild (MPG) Awards ceremony in London. Andrew collected this year’s Best Producer Award for his work with Alt-J, Marika Hackman and Sivu. Pro Tools user and rock producer Tom Dalgety was also acknowledged with a nomination in the category.

Other BRIT Award-winning projects by artists, producers and engineers who use Avid solutions in their studios include, Coldplay (British Group), Bjork (International Female Solo Artist) and Tame Impala (International Group). Adele also took home three more awards, British Single for huge number one single Hello, Female Solo Artist and the converted Global Success Award.

“Once again, we’re honored that the world’s most talented music professionals continue to choose Avid’s industry-leading audio solutions to record and produce the best music in Britain and across the world,” said Avid Chairman, President and Chief Executive Officer, Louis Hernandez, Jr. “We congratulate our BRIT Award-winning and nominated customers who inspire us with their outstanding artistic and technical achievements.”

About Avid
Through Avid Everywhere™, Avid delivers the industry’s most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today’s most celebrated music recordings and live concerts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

© 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contacts:
Sara Griggs
Avid
sara.griggs@avid.com
310-907-6909