(FRHV) Announces New Business Model Focused on Enterprise and Mobile Software Applications

NEW YORK, NY / September 9, 2014 / Fresh Harvest Products, Inc. “Fresh Harvest” (OTC: FRHV) today announced the Company’s new business model to become a leading technology solutions provider focused on the development of enterprise software, software as a service (SaaS) and mobile applications for the natural food, health and wellness markets.

Fresh Harvest previously operated as a natural and organic food products company before management decided to transition the Company’s line of business to capitalize on its relationships within the rapidly growing SaaS, enterprise software and mobile application markets.

The Company expects to develop, license and acquire software applications that will generate revenue through subscription fees, in-app upgrades, purchases and advertising. Fresh Harvest plans to launch a new corporate website with information pertinent to its new business operations in the near future.

“Fresh Harvest is pleased to announce our plans to enter the cloud-based SaaS, enterprise software
and mobile app markets. In line with its new direction, the Company plans to explore several business opportunities including strategic acquisitions and the development of software and mobile applications,” commented the Company’s President and CEO, Michael J. Friedman.

“The Company expects to bring on new executives with experience and relationships that will help us succeed as a technology solutions provider as well as become current with our financials in the near future. We look forward to updating our shareholders on the Company’s progress and milestones while we aggressively ramp up business operations in our new industry,” added Mr. Friedman.

Software as a service (SaaS) is a software delivery method that provides access to software and its functions remotely as a web-based service which allows organizations to access business functionality
at a lower cost than paying for licensed applications. SaaS also eliminates hardware costs because the software is hosted remotely.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. based in New York City is a technology solution provider focused on the development of enterprise software, software as a service (SaaS) and mobile applications for the health and wellness markets.

Safe Harbor Statement

This release includes forward-looking statements, which are based on certain assumptions and reflects management’s current expectations. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. Some of these factors include: general global economic conditions; general industry and market conditions, sector changes and growth rates; uncertainty as to whether our strategies and business plans will yield the expected benefits; increasing competition; availability and cost of capital; the ability to identify and develop and achieve commercial success; the level of expenditures necessary to maintain and improve the quality of services; changes in the economy; changes in laws and regulations, including codes and standards, intellectual property rights, and tax matters; or other matters not anticipated; our ability to secure and maintain strategic relationships and distribution agreements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact:
888-959-7095
ir@sealpointconsulting.com