(PERF) Sofia Vergara Launches Her Premiere Fragrance For Women On HSN

NEW YORK, March 24, 2014  — Sofia Vergara, an international entrepreneur, actress and style icon, enters the fragrance business with the launch of her first scent, SOFIA BY SOFIA VERGARA.  The fragrance makes its debut exclusively with entertainment and lifestyle retailer HSN at 12:01 a.m. on April 24^th and in key markets internationally.  SOFIA will roll out to retailers nationwide in September.  The luxurious new, juicy oriental floral fragrance embodies the actress’ vibrant personality, innate charm and exotic beauty.

“SOFIA BY SOFIA VERGARA is designed for the woman who wants to feel irresistible and truly enjoys being a woman,” says Sofia Vergara. “I wanted to bring a little bit of who I am, my ethnicity and create a fragrance that is a true reflection of me.”

“It was important for Sofia to wait to launch a fragrance until the timing was right,” according to Luis Balaguer, CEO and co-founder of Latin World Entertainment with Sofia Vergara in 1994.  “Sofia wanted to be very involved in the development of the fragrance and we knew it was critical to carefully choose the right partners (Maesa and Parlux), as well as the distribution channels.”

The fragrance is a natural extension of the Sofia Vergara lifestyle brand.  “Sofia has a passion for empowering women to feel good about themselves.  She focuses her brand on creating products that enhance a woman’s life,” says Nancy Overfield-Delmar, President of Latin World Entertainment Licensing.

HSN’s Chief Merchandising Officer Anne Martin-Vachon said, “This fragrance truly embodies Sofía’s captivating personality. She is smart, glamorous, sophisticated, sensual and highly accessible to her fans…all great qualities to have for a successful beauty launch at HSN.”

Passionately constructed with perfumer Bruno Jovanovic (IFF), SOFIA BY SOFIA VERGARA is a sparkling cocktail of exquisite notes. The scent opens with a beautiful berry blend to represent Sofia’s vibrant energy while the middle notes embrace her love for her native country, Colombia. Lastly, the base notes evoke her sexy, provocative magnetism.  The fragrance combines unique ingredients, including:

• TOP NOTES: Blackberry, Sparkling Cassis Buds, Plum
• MID NOTES: Purple Violet, Colombian Rose, Colombian Orchid
• BASE NOTES: Earthy Woods, Vanilla, Sandalwood

“Inspired by Colombia’s native gem and Sofia’s favorite stone – the emerald – the bottle has been carved into a brilliant, multi-faceted form that radiates the extraordinary glamour for which Sofia is known,” explained Scott Oshry, CMO and Partner of Maesa, the branding and manufacturing firm behind the fragrance.  “We’ve created a classic fine fragrance that captures the essence of Sofia.”

Donald Loftus, President of Parlux Ltd. said, “Once we had the right fragrance and packaging, our next step was to find the ideal retail partner.  HSN is the perfect platform to introduce Sofia’s signature fragrance as it allows women the opportunity to enjoy a night in with Sofia and shop with her in the comfort of their own homes.”

Sofia’s bold sensuality is captured in an evocative ad campaign shot by Carter Smith.

The Eau de Parfum will retail for $55 (100ml) and $48 (50ml) and a Shimmer Body Lotion for $30. For more information, visit HSN.com.

ABOUT LATIN WORLD ENTERTAINMENT
Latin World Entertainment is the premiere Hispanic talent management, entertainment-marketing, production and licensing firm in the U.S. LWE represents the biggest stars, opinion makers and trendsetters in the Spanish-speaking entertainment world and leverages that star power to take brands into the burgeoning US Hispanic market.  www.latinwe.com

ABOUT PARLUX FRAGRANCES, LTD
Parlux Fragrances, LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987.  It holds the licenses for notable fragrance brands including Rihanna, Jessica Simpson, Vince Camuto, Kenneth Cole, JAY Z and Tommy Bahama among others.

Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF).
http://www.parlux.com/

ABOUT MAESA
Maesa is a company that fosters an entrepreneurial spirit, cultivates leadership and encourages innovative thinking. With offices in New York, Los Angeles, Paris, and Dongguan, Maesa’s teams cooperate cross functionally to continually innovate and reinvent products to best serve the global customer. Maesa launches more than 1,000 proprietary products a year and partners with over 100 leading retailers and beauty brands worldwide ranging from fragrance, color cosmetics, bath & body, skincare, haircare, and home. While combining creativity, entrepreneurial vision and proprietary resources, Maesa designs and manufactures private label and exclusive brands for retailers offers branding, design, marketing, packaging and turnkey manufacturing for beauty brands.
http://maesa.com/