(RLOC) Acquires Its Exclusive New Zealand Distributor

ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering local online marketing for small-to-medium sized enterprises (SMEs), today announced its acquisition of the (SME) division of SureFire Search Limited, the exclusive distributor of ReachLocal solutions in New Zealand. The two companies started working together in 2011, when SureFire’s strong New Zealand-based sales team began to exclusively distribute ReachLocal’s leading edge online marketing solution to the local market.

“Surefire has been a fabulous strategic partner and provided us with a seamless way to bring our products to the New Zealand market,” said Josh Claman, President of ReachLocal. “At their current size, it makes good sense to integrate their operations into the rest of our international businesses. We’re excited to take this opportunity to further our expansion in the New Zealand market.”

Following this acquisition, SureFire’s current SME customers will continue to receive the industry-leading ReachLocal products and technology they have come to know and trust.

“The ReachLocal platform was ideally suited for our SME client base,” said Mark Sceats, Managing Director of SureFire Search Ltd. “Our success using the platform in New Zealand confirms the strength of the ReachLocal model. We are very proud of what the team in New Zealand has achieved and our contribution to the business, and we believe that they are on track to build a very significant business here in New Zealand.”

Over the past six years, ReachLocal has established a strong international presence. The company now helps SMEs across 16 countries overcome increasingly complex marketing challenges by providing them with state-of-the-art solutions. Last year, the company’s international revenue grew 41% to represent 38% of its total revenue.

About ReachLocal, Inc.

ReachLocal, Inc. (NASDAQ: RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers across 5 continents. ReachLocal is headquartered in Woodland Hills, Calif.