PHOENIX, AZ–(Oct 11, 2013) – PITOOEY!, ™ Inc. (OTCBB: PTOO) (the “Company”), through its wholly-owned subsidiary, Choice One Mobile, Inc., is pleased to be providing ongoing support to the Fry’s.com Open, which began Monday, October 7, continuing through Sunday, October 13.

This event, hosted by the Corde Valle Golf Club in San Martin, California, will kick-off the 2013-2014 PGA tour. Choice One Mobile, which developed the current mobile platform for this client, will be providing continued support and maintenance for the Frys.com Open mobile agenda.

PITOOEY’s January 2013 involvement in the Waste Management Phoenix Open showcased the Company’s strategies in optimizing engagement from a variety of mobile devices. Specifically, self-optimization, which allows the mobile site to actively adjust its configuration to display relevant and pertinent information to visitors — time of day, weather forecast, recent searches, et cetera.

Brian E. Fisher V, Director of Creative Content and Development, remarked, “Choice One Mobile is delivering innovative social media and mobile platform solutions to business clients. We are honored to be working with the Frys.com Open and are committed to showcasing the abilities of our staff to incorporate leading-edge technologies into our array of work products.”

About Frys.com Open

The Frys.com Open leads the new, reconfigured 2013-2014 PGA TOUR schedule as the tournament returns to Corde Valle Golf Club October 7-13, 2013. Launched in 2006, the Frys.com Open is an official PGA TOUR tournament benefiting many local and national charities that are working to improve the lives of others. Title sponsor Fry’s Electronics is a privately-owned retailer with 34 nationwide locations headquartered in San Jose, California. Information is available on FrysOpenGolf.com or on Facebook and Twitter.

About PITOOEY!™, Inc.

PITOOEY!, Inc., via its wholly-owned subsidiaries, PITOOEY! Mobile, Inc. and Choice One Mobile, Inc., is a complete digital marketing agency offering businesses unique service packages based on the client’s requests. These requests, including the type of following or reach desired, are filtered through the Company’s subsidiaries to provide the perfect fit.

For more information, please visit:
www.PitooeyInc.com

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of PITOOEY!, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond PITOOEY!, Inc.’s ability to control and their actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in PITOOEY!, Inc.’s filings with the Securities and Exchange Commission.

For further information contact:

PITOOEY!, Inc.
Corporate Communications
Phoenix, AZ
www.PitooeyInc.com
480-999-6025
investorrelations@pitooey.com