Digital marketing and consumer-data-management technology company SRAX (NASDAQ: SRAX) has developed the BIGtoken platform, a consumer-managed data marketplace where people can own and earn from their data. An article discussing the company reads, “The platform offers benefits for both customers and marketers. BIG Rewards enables marketers to engage BIGtoken’s nearly 16 million users to participate in brand research and exclusive offers. This exponentially expands BIGtoken’s commercial capabilities and helps to solve data problems across the digital marketing and advertising industry. Additionally, through the BIGtoken platform, consumers are equipped to own and earn from their data. As consumers become more aware of the value of personal data, an expectation of privacy and options for compensation for the release of that data is building. Consumers are fighting back against large social-media platforms that overstep expected boundaries regarding data collection. Not only are customers recognized and rewarded through this platform, but marketers benefit as well, creating a mutually beneficial relationship unlike any of its kind in the data space.”
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About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal a brand’s core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple recurring revenue streams through its various platforms. Through the BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data, thereby offering everyone in the internet ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, automotive, investor relations, luxury and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information, visit the company’s website at www.SRAX.com.
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