$BZUN Launches Warehousing and Logistics Solutions Subsidiary Baotong

SHANGHAI, China, Aug. 23, 2016  — Baozun Inc. (Nasdaq:BZUN) (“Baozun” or the “Company”), the leading brand e-commerce solutions provider in China, today announced the launch of Baotong E-logistics (“Baotong”), a wholly-owned warehousing and logistics solutions subsidiary. Baotong will further strengthen and expand the scale of the Company’s diversified range of warehousing and fulfillment services and improve its ability to serve a larger number of brand partners.

Baotong will serve as a separate logistics entity that will provide warehousing and fulfilment services to brand partners, beginning with the management and operation of Baozun’s seven distribution centers with an aggregate gross floor area of around 180,000 square meters. Final adjustments are currently being made to Baotong’s first premium warehouse, the Baotong Cube, which is expected to officially begin operations in September 2016. The new premium warehouse will be highly automated, significantly improve operational efficiency, provide brand partners with a more customizable solution and support Baozun’s long-term growth by strengthening and expanding the scale of its logistical capabilities.

Baotong will further diversify Baozun’s revenue streams by serving brand partners who are in need of the deep experience in B2C warehousing and fulfillment services. The Company will also be able to provide an enhanced and even more customizable array of logistical services to brand partners across a number of categories as well as improve their operational efficiency. Baotong will directly support the success of brand e-commerce and shape the industry going forward by forming a part of a new generation of intelligent warehousing and fulfillment services.

In addition to the strategic cooperation agreement signed with Alibaba Group Holding Limited’s (“Alibaba”) (NYSE:BABA) logistics arm Cainiao Network Technology Co., Ltd. (“Cainiao”) last year, Baotong will further deepen its relationship with Cainiao by providing best-in-class services to a wider variety of merchants through Cainiao’s platform.

“Creating Baotong as a separate entity is a significant milestone for us in further strengthening our logistical capabilities and another step in providing enhanced warehousing and fulfillment solutions to the e-commerce market as whole,” commented Mr. Vincent Qiu, Chief Executive Officer of Baozun. “As the rapid growth of brand e-commerce continues in China, more and more brands and merchants are seeking experienced and professional B2C warehouse and fulfillment services. By establishing a logistics subsidiary, we will also be able to develop relationships with more brands, starting with logistical services. We are committed to investing in our future as we explore solutions and innovate new services in China’s e-commerce industry.”

Safe Harbor Statements

This news release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “target,” “going forward,” “outlook” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control, which may cause the Company’s actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law.

About Baozun Inc.

Baozun is the leading brand e-commerce solutions provider in China that helps brand partners execute their e-commerce strategies. The Company’s integrated capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. The Company helps brand partners execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations.

For more information, please visit http://ir.baozun.com

For investor and media inquiries, please contact:

Baozun Inc.
Ms. Caroline Dong
ir@baozun.com

Christensen
In China
Mr. Christian Arnell
Phone: +86-10-5900-1548
E-mail: carnell@christensenir.com

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com